Digitalization; Smartphone applications; Consumer empowerment; Power shift; Food market; Cultural values; Schwartz values; Value congruence
Topic 3: Importance of trust and transparency
We offer our research expertise on (1) food apps as tools to empower consumers, and to induce shft of power in food market (see publications below); (2) impact of values and information attainment in communication and more. We are interested in joining a multi-partners project about subjects such as impact of digitization on food choices, cross-cultural studies, Pleased to discuss further about this !
- Digitalization and power shift in the food market, Journal of Business Research (2025), https://doi.org/10.1016/j.jbusres.2024.115039
- How a food scanner app influences healthy food choice, Appetite (2024), https://doi.org/10.1016/j.appet.2024.107571
- Social and personal values in advertising: evidence from food advertising in South Korea (2020), https://doi.org/10.1080/00208825.2020.1758422
Grenoble Ecole de Management is a French Business School, https://www.grenoble-em.com/en