İzmir University of Economics with its various established departments of Design, Gastronomy, and Management has an institutional advantage of developing new PSS (Product Service Sytem) designs regarding food and agriculture. With international experiences like organizing two Agrindustrial Design Symposiums (international product and service design symposiums and several exhibitions on agricultural industries) ; countless local, national and international research and graduation projects based on designing and developing new food products, services and experiences; ongoing education, research, and practices of food design make İzmir University of Economics an eligible candidate to take part in the project. Not only the institution but the cultural and geographical cuisine ecosystem of the region and country provide a positive advantage for being a part of this project.

İzmir University of Economics (IUE for short) is a foundation university located in İzmir, Turkey. Founded on April 14, 2001, the university is the first foundation university of Aegean Region. The medium of instruction is English complemented with many multilingual undergraduate, graduate education, research and practical programmes. İzmir University of Economics EKOTAM (Design Research and Implementation Center) is an interdisciplinary research hub focused on fostering innovative solutions in design, technology, and their practical applications. The center integrates academic research with real-world implementation, emphasizing sustainability, creativity, and user-centered approaches. EKOTAM collaborates with industries, institutions, and professionals to develop projects and initiatives that address contemporary challenges, particularly in urban design, product development, and digital innovation. Its mission is to bridge academia and industry, promoting cutting-edge advancements and fostering innovation in design thinking and application.