I am seeking partnerships in Future Foods Call2 requiring consumer behavior analysis and experimental economics expertise. I am available to lead or contribute to Work Packages focused on:
*Consumer preferences assessment through choice experiments and experimental auctions
*Behavioral interventions design and testing (nudging, social norms, framing effects)
*Cross-cultural consumer surveys and market segmentation
*Willingness-to-pay estimation for product attributes and innovations
*Evidence-based communication and marketing strategy development
Priority areas include agri-food systems, sustainability transitions, novel foods, and health-related consumption behaviors.

The Agricultural Economics research group at the University of Florence (DAGRI) offers advanced expertise in quantitative experimental economics applied to consumer behavior in food and agricultural markets.
Core methodological competencies:
We specialize in designing and implementing non-hypothetical choice experiments, experimental auctions with real monetary incentives, and large-scale cross-cultural surveys. Our analytical toolkit includes discrete choice modeling (conditional logit, mixed logit, latent class models), random regret minimization, behavioral intervention testing , and consumer segmentation.
Research infrastructure:
We have an experimental economics laboratory for conducting controlled behavioral experiments, enabling rigorous testing of consumer decision-making under real incentive conditions.

Value for your consortium:
Our contribution ensures methodologically sound consumer insights that translate into actionable outcomes: validated messaging frameworks, behavioral intervention toolkits, and data-driven marketing recommendations. We bridge academic rigor with practical applicability, delivering evidence-based strategies for product positioning, communication design, and market penetration.