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FutureFoodS
Call2 - Pre-Proposal
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Sonja Floto-Stammen
Netherlands
Fontys University of Applied Sciences
University of applied sciences
WIDENING Value assessment | Value-sensitive design | Value-centred communication | Consumer Sciences
Topic 1: Domestic food practices for enhancing sustainable and healthy diets
WIDENING OPTION SIA NL - We strengthen consortia by linking research to everyday household food practices, focusing on how values shape food choices. We contribute expertise in value-driven design, communication and consumer insights, supporting the translation of innovations into solutions that fit users, contexts and markets across Europe and contribute to sustainable food practices.
Our expertise includes:
- Values-based research: analysing value frictions, structuring values, and applying Values2Communication (incl. the 3-step Moral Food Game) to support behaviour change and acceptance of sustainable diets
- Consumer sciences: qualitative research on drivers and barriers for adopting sustainable and healthy food practices in households
- Business model innovation: development of sustainable and circular food system models that facilitate uptake of new food practices
- Market opportunities and intercultural strategies: enabling inclusive and context-sensitive market entry across different European household types and cultures
- Food law and regulatory insights: ensuring compliance and supporting trustworthy positioning of innovative food solutions
- Extensive experience in food transition projects, including multi-stakeholder collaboration and translating research outcomes into practice
Our expertise includes:
- Values-based research: analysing value frictions, structuring values, and applying Values2Communication (incl. the 3-step Moral Food Game) to support behaviour change and acceptance of sustainable diets
- Consumer sciences: qualitative research on drivers and barriers for adopting sustainable and healthy food practices in households
- Business model innovation: development of sustainable and circular food system models that facilitate uptake of new food practices
- Market opportunities and intercultural strategies: enabling inclusive and context-sensitive market entry across different European household types and cultures
- Food law and regulatory insights: ensuring compliance and supporting trustworthy positioning of innovative food solutions
- Extensive experience in food transition projects, including multi-stakeholder collaboration and translating research outcomes into practice
Fontys University of Applied Sciences is a large, practice-oriented knowledge institution in the Netherlands, strongly embedded in regional networks and characterised by close collaboration with industry, government and society. Within Fontys, the Centre of Expertise Sustainable & Circular Transitions accelerates sustainable innovation through applied research, combining insights from behaviour, ethics, economics and policy into solutions that are directly applicable in practice. The centre addresses challenges such as the transition to sustainable food systems, particularly focusing on creating societal support and embedding new practices in daily life. The research groups Moral Design Strategy and Business Innovation contribute expertise in value-driven design, consumer insights, communication and market- and business-oriented innovation, supporting the development and uptake of sustainable and healthy food practices that resonate with diverse users and contexts.