My work is grounded in consumer psychology and behavioural change, and I can contribute expertise that supports consortia aiming to transform domestic food practices toward more sustainable and healthy diets. I offer specialised knowledge in the following areas:

• Shifting households toward more plant-based diets:
I provide expertise on how behavioural insights and choice architecture can be used to guide households toward choosing more plant-based products. This includes understanding how perceived taste, convenience, norms, and pricing interact in household decision-making and how retail environments can shape these choices.

• Reducing household food waste:
I bring knowledge on behavioural mechanisms that drive household food waste and on strategies that effectively encourage better planning, storage, and use of food. My expertise focuses on interventions at the retail–household interface, where small adjustments can meaningfully reduce avoidable waste at home.

To support consortia in designing strong empirical and intervention-based work packages, I offer a rigorous methodological toolkit:

• Controlled Experiments:
Expertise in designing and analysing controlled experiments to isolate psychological drivers of food-related decisions and test behavioural interventions before field deployment.

• Field Experiments with quasi-experimental designs:
Experience in developing and implementing real-life interventions in supermarkets and online retail environments, enabling the testing of nudges interventions under realistic household purchase conditions.

• Household panel data
Skills in analysing large-scale household purchase datasets to detect behavioural patterns, identify household heterogeneity, and evaluate intervention impacts on dietary and sustainability outcomes.
This includes access to household panel data, enabling detailed insights into real purchasing behaviour over time combined with psychological insights.

• Qualitative Consumer Insights:
Competence in conducting interviews, focus groups and surveys to capture how households perceive sustainable diets, what barriers they face, and how interventions can be tailored to different social, economic, and cultural contexts.

Through this combination of behavioural science expertise and empirical methods, I can support consortia in developing impactful, evidence-based solutions that help transform domestic food practices, strengthen nutritional outcomes, and promote long-term, sustainable dietary shifts at the household level.

UNIBZ is located in one of the most fascinating EU regions, at the crossroads between the German-speaking and Italian economies and cultures. Unibz promotes trilingualism in teaching and research and is endowed with exceptional facilities, thus resulting in a high level of internationalization, an ideal study and research environment and consistently achieving top ranks in national and international rankings. UNIBZ is composed of 5 faculties (Economics and Management, Engineering , Education, Design and Art, Agriculture Environmental and Food Sciences) and 8 Competence Centres with specific research focuses relevant for the territory.
Despite its recent foundation (1997) unibz in the past few years has already established itself as an important research institution, both in Italy and abroad.

The Faculty of Economics and Management has a strong focus on research and its members regularly publish in the leading journals of their fields. The faculty has been able to recruit several top researchers previously employed in highly renown Universities within and outside Europe. The research of the Faculty is articulated around five research areas (Entrepreneurship, Innovation and Management, Tourism, Marketing and Regional Development, Financial Markets and Regulation, Law, Economics and Institutions, Quantitative Methods and Economic Modeling