My work is grounded in consumer psychology and behavioural change, and I can contribute specialised expertise to consortia aiming to strengthen trust and transparency in sustainable food systems. I support this topic through the following thematic contributions:

• Understanding how consumers form trust in sustainability information:
I offer expertise in analysing how consumers interpret sustainability attributes, such as environmental impact, animal welfare, nutritional quality, or circularity, and which psychological mechanisms determine whether they trust or distrust such information.

• Evaluating and improving sustainability communication:
I contribute knowledge on how to design, test, and optimise sustainability messages, labels, and multi-attribute signals. This includes assessing whether simplified labels, detailed metrics, or combined indicators better support consumer understanding and trust, and identifying barriers that prevent consumers from using sustainability information effectively.


To support consortia with robust empirical evidence, I offer the following methodological strengths:

• Controlled Experiments:
Ability to design controlled online experiments to test how different communication formats, labels, icons, or digital transparency tools affect trust, comprehension, and willingness to choose sustainable products.

• Field Experiments with quasi-experimental designs:
Expertise in testing trust- and transparency-related interventions directly in supermarkets or online retail settings, generating real-life evidence on consumer responses and behavioural effects.

• Quantitative Purchase Data and Consumer Surveys
Skills in analysing household purchase data to examine how transparency tools influence actual buying behaviour over time for detailed behavioural insights. Experience in conducting interviews, focus groups, and surveys to explore how different consumer groups, especially those in vulnerable situations, perceive sustainability information, what barriers they face, and which forms of communication help build trust most effectively.

Through this combination of behavioural insights and empirical research methods, I can contribute to developing and evaluating communication and transparency solutions that effectively build trust, support informed household food choices, and strengthen the sustainability of the food system as a whole.

UNIBZ is located in one of the most fascinating EU regions, at the crossroads between the German-speaking and Italian economies and cultures. Unibz promotes trilingualism in teaching and research and is endowed with exceptional facilities, thus resulting in a high level of internationalization, an ideal study and research environment and consistently achieving top ranks in national and international rankings. UNIBZ is composed of 5 faculties (Economics and Management, Engineering , Education, Design and Art, Agriculture Environmental and Food Sciences) and 8 Competence Centres with specific research focuses relevant for the territory.
The Faculty of Economics and Management has a strong focus on research and its members regularly publish in the leading journals of their fields. The faculty has been able to recruit several top researchers previously employed in highly renown Universities within and outside Europe. The research of the Faculty is articulated around five research areas (Entrepreneurship, Innovation and Management, Tourism, Marketing and Regional Development, Financial Markets and Regulation, Law, Economics and Institutions, Quantitative Methods and Economic Modeling