I am an Associate Professor of Microeconomics (mainly Behavioral and Environmental Economics) working at the intersection of consumer decision-making, information design, and equity in food systems. My research focuses on how households interpret and act upon information, labels, and skill and competence creating tools, using field experiments, lab-in-the-field studies, scanner data, and causal inference.

For FutureFoodS Topic 3, I can contribute a dedicated Work Package on:

- Behavioural mechanisms of trust formation in multi-attribute labels and digital transparency tools
- Empirical upper bounds of transparency-only interventions
- Design and evaluation of policy mixes that combine transparency with prices, defaults or procurement
- Fairness, heterogeneity and distributional impacts of transparency instruments
- Impact assessment & Theory-of-Change development grounded in behavioural evidence

My expertise complements WPs on LCA, metric development, digital tools, traceability and governance by testing how system indicators translate into real consumer understanding, trust, acceptance and behaviour. This strengthens the consortium’s transformative perspective and ensures robust, SSH-grounded impact pathways.

I am seeking to join an international consortium as an SSH partner. German national funding is available.

The guiding principle of Marburg University is the combination of basic research, future-oriented practical application, and education in a wide range of subjects. Founded in 1527, the university offers excellent teaching and addresses the important issues of our time with exceptional research across the full spectrum of science. In Marburg, ideas and solutions for the world of tomorrow are created in 16 departments, 12 overarching research centers and a University Hospital, thereby fostering a living exchange across disciplinary and generational boundaries.