WIISE is willing to be part of proposals involving the adoption of innovative systems and technologies which enable i) the understanding and verification of information reliability from food businesses communications included in e.g. labelling, promotion, advertising; and ii) the validation of information from food companies provided in such communications.

We may support the verification of compliance with Food Information to Consumers Regulation and Unfair Commercial Practices Directive, and other labelling relevant provisions for the scope of the project (e.g. Nutrition and Health Claims Regulation). Such information shall be considered in the adoption and development of technological tools. We are interested in the use of blockchain technology for this scope. New rules should also be took in consideration for the near future adoption (e.g. sustainability, deforestation).

WIISE Srl Società Benefit is a SME dedicated in supporting the compliance of EU and national food legislation by food businesses and other relevant stakeholders (e.g. researchers, industries, policy makers, associations) in economic activities and research and innovation projects. The organisation aims to increase the exploitation on the market of high nutritional and safe food products, supporting economic value for food companies and increasing the nutritional and healthy benefit for consumers while ensuring the integrity of their interests against e.g. food frauds, deceptive commercial practices.