I am an Associate Professor of Microeconomics (Behavioral and Environmental Economics) working at the intersection of consumer decision-making, information design, and equity in food systems. My research focuses on experimental and empirical work on information and meat consumption as well as field evidence on animal welfare labelling.

For Topic 1: Domestic food practices for enhancing sustainable and healthy diets, I can contribute a focused SSH work package on:

- Domestic meat and protein practices: how households process and balance multiple informational dimensions (health, climate, animal welfare) in everyday food decisions.

- Behavioural experiments and food diary designs to test the impact of information formats, feedback tools, and light-touch interventions (e.g. recipe suggestions, salience, simple incentives) on domestic food practices.

- Household heterogeneity and equity: which groups benefit from sustainability or health information, and where do such interventions risk reinforcing inequalities in dietary quality?

- Microeconometric analysis of observed changes in purchase and consumption patterns.

This work complements partners in nutrition, epidemiology, LCA, and food systems science, by linking their indicators (environmental and health metrics) to actual household decision-making and realistic behaviour change pathways.

I am interested in joining a consortium as an SSH/behavioural WP lead.

The guiding principle of Marburg University is the combination of basic research, future-oriented practical application, and education in a wide range of subjects. Founded in 1527, the university offers excellent teaching and addresses the important issues of our time with exceptional research across the full spectrum of science. In Marburg, ideas and solutions for the world of tomorrow are created in 16 departments, 12 overarching research centers and a University Hospital, thereby fostering a living exchange across disciplinary and generational boundaries.