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FutureFoodS
Call2 - Pre-Proposal
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Nsanli
Turkey
MURATBEY Dairy Inc.
Large Enterprise
Dairy, Functional Foods, Sustainable Production
Topic 1: Domestic food practices for enhancing sustainable and healthy diets
Setting out to change the perception of cheese and cheese consumption in Turkey completely, Muratbey carries on its innovative performance with innovative efforts. With the design, flavor and environment-friendly production processes, it has defined cheese as a healthy snack that can be consumed every time of the day with unique flavors such as Helix cheese and Cheesoft cheese. We are interested in working with people who share our interests to create new functional dairy snacks, nutrition products, and other innovations that enhance the dairy industry.
When the flavor of natural milk and Muratbey's innovative identity were combined, the resulting quality and unique products changed the perception of cheese in Turkey. Muratbey has become the market leader Turkey in the category of “Special Cheese”. According to Nielsen’s 2017-2018 data, Muratbey maintains its leadership in the “Special Cheese” category, which has been the only category to grow at a high rate for the past two years, with a tonnage share more than twice that of its closest competitor.
Muratbey, which opened to foreign markets in 2008 and received trademark registrations in about 60 countries in 2014, proudly represents Turkish cheese in the global markets.Exporting to many countried in different geographies such as USA, EU countries, Turkish Republics, Middle Eastern countries, Japan and Cyprus, Muratbey introduces Turkish cheese with its wide range of products, to the tables of the world.Muratbey is the only Turkish trademark that exports cheese to the European Union countries.
With an extensive range of over 300 products, Muratbey products reach over 50,000 sales points in Turkey and 5 continents worldwide. The company has a dairy plant of 35 thousand square meters closed area with a milk processing capacity of 700 tons/day and employs nearly 400 people. The aim of the company is to ensure that more people have access to healthy dairy products derived from healthy milk.
Muratbey carries on environmentally responsible production, strives for energy saving and zero chemical waste in production, and continues to be a leader and set an example in the industry not only with its products but also with its technological projects. Muratbey, who is also a member of the Sustainable Food Platform, carries out its activities with a holistic approach in line with the principle of "Sustainable food for a sustainable future.
Muratbey, which opened to foreign markets in 2008 and received trademark registrations in about 60 countries in 2014, proudly represents Turkish cheese in the global markets.Exporting to many countried in different geographies such as USA, EU countries, Turkish Republics, Middle Eastern countries, Japan and Cyprus, Muratbey introduces Turkish cheese with its wide range of products, to the tables of the world.Muratbey is the only Turkish trademark that exports cheese to the European Union countries.
With an extensive range of over 300 products, Muratbey products reach over 50,000 sales points in Turkey and 5 continents worldwide. The company has a dairy plant of 35 thousand square meters closed area with a milk processing capacity of 700 tons/day and employs nearly 400 people. The aim of the company is to ensure that more people have access to healthy dairy products derived from healthy milk.
Muratbey carries on environmentally responsible production, strives for energy saving and zero chemical waste in production, and continues to be a leader and set an example in the industry not only with its products but also with its technological projects. Muratbey, who is also a member of the Sustainable Food Platform, carries out its activities with a holistic approach in line with the principle of "Sustainable food for a sustainable future.